moksha haircare

ideas & deliverables 

Moksha is a range of organic hair care products for the busy young woman. Moksha’s aim is to offer products that are made out of natural ingredients that were used traditionally to target the root of the problem, and not just a quick temporary fix. The visual style was heavily influenced by the Memphis design style, with energetic patterns teamed with feminine colours. Deliverables were a brand rollout, promotional posters, launch posters, packaging, magazine sample adverts, loyalty club membership, fold out informational leaflet and a website.